Brand Relevance Insights

Relevance is critical to a brand’s success, which is why we measure it annually with consumers – gaining a pulse of the market and an understanding of the brands that are achieving relevance and those that are missing the mark.

Relevant Brands Drive Business Growth

We believe the strongest brands are relentlessly relevant and make a difference in consumers’ lives. That’s why we created the Prophet Brand Relevance Index® (BRI) – to help companies evaluate their brands and understand how it can unlock growth. In fact, revenue growth of the most relevant brands outperformed the S&P 500 average revenue growth by 230% and EBIT growth by 1,040% over the past 10 years.

Redefining Relevance for Modern Brands

For over 100 years, brands have been built a certain way. But the modern world demands something new. Prophet has played a pivotal role in shaping brand strategy – it’s our heritage and our future. With the launch of the BRI, we set out to learn more about relevance and ultimately answer the question, “What does it take to build a relentlessly relevant brand?”

All previous BRIs

Marisa Mulvihill

“The most relentlessly relevant brands continue to not only win the heads and hearts of consumers but also drive top-line business growth.”

Marisa Mulvihill
Partner, Head of Brand and Activation

Let’s grow together

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