CASE STUDY
Vialto Partners
Helping a 170-year-old brand gain new ground in global mobility
Challenge
Pricewaterhouse Coopers (PwC) has been a well-respected professional services network and thought leader for over 170 years. But with the rapidly changing needs of global workforces, they saw a unique opportunity to offer their customers more with a dedicated global mobility brand. So we combined Vialto Partners’ vast global reach and decades of experience with the vigor and spirit of a NewCo—creating a hybrid solution that represented the best of both worlds for potential clients.
Solutions
As part of the Vialto launch, we weren’t just launching a website, but a new brand tone and voice alongside it. After a comprehensive discovery phase, a key finding among Vialto’s employees and clients was the deep belief that global mobility has the power to be a force for good. With this in mind, we helped Vialto Partners shift their frame of reference from offering Global Mobility Services to Global People Solutions, reflecting on their people-centric nature.
The MVP site comprehensively positioned Vialto Partners as trusted experts, and that started with the name. The NewCo brand name needed to be forward-looking and communicate the brand’s ambition while nodding to the legacy and expertise that its past provided. The crossbar of the “A” in Vialto evokes a bridge, depicting a sense of connection and upward momentum, while the bespoke and extended typeface conveys a sense of gravitas, trust and expertise.
For the website, we laid out the Vialto story in a scannable, hierarchical way that unfolded a breadth of offerings—reassuring potential clients that although this was a new company, it was far from an unknown entity. We established a future-friendly design system to allow for growth while maintaining accessibility best practices throughout. Then we built day-one launch anticipation through commercials, sizzle and campaign videos, paid search and a variety of content across social media outlets.
Results
With proven results from the first phase, we are currently working on their 2.0 launch and beyond. We continue to interview stakeholders to get a holistic view of what works, what needs improvement and business goals that the web experience should address.
A three-phase road map was developed to design and implement a strategic taxonomy system and to introduce languages and customized content for different global regions. Thus, further personalizing and improving the user experience for Vialto Partner’s customers.
Impact
48M
Viewable impressions 2.5 months after launch
79%
Increase of traffic within 3 months from launch MoM
100+
Interactions 2.5 months after launch