Customer Insights & Analytics
In a transitioning world, a winning strategy comes from anticipating and evolving with people’s needs and desires — understanding them in the most holistic way possible. We help our clients discover fresh, original, enduring insights that lead to breakthrough growth moves; attracting new customers while cementing existing relationships.
WHAT WE OFFER
Deep anthropologically and ethnographically driven qualitative
Segmentation & targeting
Database tagging & activation
Sales, marketing & customer analytics
Customer lifetime value optimization
AI-driven marketing & business data mix analysis
Brand portfolio allocation & optimization
Enhancing or creating insights & analytics functions
OUR EXPERTS
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GATORADE
Rehydrating an iconic beverage brand
